Who we are
Rasel is a business messaging platform operated by ADEX, a brand of شركة رؤى الذكاء الاصطناعي للحلول الرقمية ذ.م.م (ROAA Artificial Intelligence for Digital Solutions LLC), registered in Amman, Jordan (Reg. No. 81000, National No. 200211608), located at Office 301, 3rd Floor, Jordan Islamic Bank – Islamic Insurance Complex, Wasfi Al-Tal St, Amman, Jordan ("ADEX", "we", "us").
Rasel lets businesses (our "customers") connect their own WhatsApp Business, Facebook Page and Instagram accounts and manage conversations with their own customers from one inbox. The business decides which conversations to hold and why; we process that data on the business's behalf and on its instructions.
Data we collect
From Rasel customers (businesses) and their team members:
- Account details: name, business email, phone number, role and login credentials (passwords are stored hashed).
- Connected account identifiers: WhatsApp Business Account ID, phone number ID, Facebook Page ID and Instagram account ID.
- Access tokens issued by Meta when the business connects its accounts through Facebook Login for Business / Embedded Signup. Tokens are encrypted at rest.
- Message templates the business creates, and billing details for the Rasel subscription.
From people who message a business that uses Rasel:
- Profile details Meta shares with the business: name, WhatsApp phone number, or a Messenger/Instagram scoped ID.
- Message content and attachments exchanged with the business, with timestamps and delivery/read status.
How we use data
- To provide Rasel: receive messages from Meta's platforms, show them in the business's inbox, and send the replies and approved message templates the business chooses to send.
- To create and manage message templates and connected accounts on the business's instructions.
- To support our customers, keep the service secure, prevent abuse and meet legal obligations.
We do not sell personal data, we do not use message content for advertising, and we do not use it to train AI models. Data received through Meta's platforms is used only to provide Rasel to the business it belongs to, in line with the Meta Platform Terms and developer policies.
How long we keep data
Conversation data is kept while the business's Rasel account is active, or until the business deletes it. When a business closes its account or disconnects a channel, the related conversations, contacts and access tokens are deleted within 30 days, except where the law requires us to keep them longer.
Security
Data is transmitted over HTTPS. Meta access tokens are encrypted at rest, access to production systems is restricted to authorised staff, and every webhook from Meta is verified with a cryptographic signature before it is processed.
Your rights
If you messaged a business that uses Rasel, that business controls your conversation; you can contact it directly to access or delete your data, or email info@adexjo.com and we will forward your request to it. Rasel customers can export or delete their data from Rasel or by contacting us. See the Rasel data deletion page for details.
Changes to this policy
We will post any changes on this page and update the date at the top. Significant changes will be notified to Rasel customers by email.
Contact
شركة رؤى الذكاء الاصطناعي للحلول الرقمية ذ.م.م (ROAA Artificial Intelligence for Digital Solutions LLC), Office 301, 3rd Floor, Jordan Islamic Bank – Islamic Insurance Complex, Wasfi Al-Tal St, Amman, Jordan. Email: info@adexjo.com. Phone: +962 79 130 0360.

