Rasel · Business Messaging
Connect your business's WhatsApp, Facebook Page and Instagram, and let your team answer customers from one place, using Meta's official APIs.
The problem
Rasel
Key features
What Rasel does for your team.
One shared inbox for your business's WhatsApp, Messenger and Instagram conversations, built on Meta's official APIs.
WhatsApp, Messenger and Instagram conversations side by side.
Create templates, submit them for Meta approval and send them from Rasel.
Invite your team so everyone works from the same conversations.
Built on Meta's WhatsApp Cloud API, Messenger and Instagram messaging APIs.
Your numbers, Pages and accounts stay in your business's name, and you can disconnect at any time.
An Arabic, right-to-left interface designed for teams in Jordan and Iraq.
Rasel
Privacy
We use your data only to run Rasel for you. We never sell it, use it for ads or train AI models on it.
Benefits
Whoever is available can answer, so customers wait less.
Every conversation and its history in one place.
Rasel follows the 24-hour window and template rules for you.
Your Meta accounts belong to your business, not to us.
Set up and supported by the ADEX team in Amman.
Pricing
Start with a 14-day free trial on the Growth plan. No card needed. Prices in JOD, with US dollars for reference.
Yearly: 2 months free
For a small business getting started.
JOD 12 / month
≈ $16.93 a month
For growing teams across several channels.
JOD 29 / month
≈ $40.90 a month
For larger teams and several branches.
JOD 59 / month
≈ $83.22 a month
Pricing
Campaigns, AI replies and verification codes are also sold on their own.
For businesses that only send WhatsApp promotions: upload an Excel sheet, pick an approved template, send.
JOD 7 / month
≈ $9.87 · JOD 70 a year
Replies to customers on WhatsApp, Messenger and Instagram in Jordanian Arabic and English, and hands over to your team.
JOD 9 / month
≈ $12.69 · 1,000 replies included
Verification codes over WhatsApp with an optional SMS fallback. No fee per verification.
JOD 150 / year
≈ $211.57 · from 3,000 codes a month
Prepaid SMS for Rasel Verify customers who choose the SMS fallback, sent under your own sender name.
JOD 15 / 1,000 SMS
≈ $21.16 · valid 12 months
Meta's WhatsApp verification fee ($0.0091 per delivered code in Jordan) is billed by Meta directly to you.
| Tier | Codes a month | Per year | USD |
|---|---|---|---|
| OTP Basic | Up to 3,000 | JOD 150 | $211.57 |
| OTP Growth | Up to 15,000 | JOD 390 | $550.07 |
| OTP Scale | Up to 60,000 | JOD 890 | $1,255.29 |
| OTP Enterprise | Up to 250,000 | JOD 1,900 | $2,679.83 |
| Over 250,000 | Custom | Custom quote | — |
Over your tier: JOD 3 per extra 1,000 codes. Setup fee waived on Scale and Enterprise.
Prepaid, valid 12 months, for the WhatsApp + SMS option.
| Pack | Per SMS | Pack price | USD |
|---|---|---|---|
| 1,000 SMS | JOD 0.015 | JOD 15 | $21.16 |
| 5,000 SMS | JOD 0.015 | JOD 75 | $105.78 |
| 10,000 SMS | JOD 0.014 | JOD 140 | $197.46 |
| 25,000 SMS | JOD 0.013 | JOD 325 | $458.39 |
| 50,000 SMS | JOD 0.012 | JOD 600 | $846.26 |
| 100,000 SMS | JOD 0.011 | JOD 1,100 | $1,551.48 |
Unused credit rolls over when you buy a new pack before it expires. Credit is not refundable.
Getting live
Times are in business days and start once your documents and payment are in. Meta verification and SMS sender registration are decided by Meta and the telecom operators; we prepare your file and follow it through.
Company registration certificate
You provide
A valid commercial registration showing the exact legal name you will use on Meta.
Proof of address or phone
You provide
A utility bill or bank statement in the company's name, from the last 90 days.
Facebook account and Meta business portfolio
Same day
An admin's Facebook account with two-factor login. We create the portfolio with you if you don't have one.
Meta business verification
2–5 days (up to 14)
We prepare the request with you. Verification raises your daily limit from 250 to 2,000 customers.
A card Meta accepts
Same day
A credit or debit card enabled for international payments, for Meta's message fees.
WhatsApp number and display name
Same day, name up to 3 days
A new number, or your current WhatsApp Business app number (coexistence), a display name matching your brand and a 6-digit PIN.
Per service
1–5 days
Campaigns: template texts and an opt-in confirmation for your list. Messenger / Instagram: full control of the Page and a professional Instagram account linked to it. AI: your FAQs, prices and policies. OTP: a developer for the API. SMS: a sender name (3–11 letters), trade licence and a signed authorisation letter.
| Service | Verified Meta portfolio | New portfolio |
|---|---|---|
| Rasel Campaigns | 1–2 days | 3–7 days |
| Starter | 1–3 days | 3–7 days |
| Growth / Business | 2–4 days | 4–8 days |
| Rasel Verify, WhatsApp | 2–5 days + your integration | 5–10 days |
| Rasel Verify, SMS fallback | 7–14 days | 7–14 days, in parallel |
| AI Agent | 2–5 days after the channel is live | — |
The blue verified badge is Meta's decision alone and has no set timeline; we apply at least 30 days after going live.
Getting started
From the first conversation to going live.
Step 01
Create your Rasel account.
Step 02
Link your WhatsApp, Page and Instagram through Meta's secure sign-up.
Step 03
Add the people who answer customers.
Step 04
Answer customers from one inbox.
Answers to the questions we hear most about Rasel.
Tell us about your team and we will show you Rasel in a live demo.
Request Early AccessReach the team
You connect a number your business owns. It must not be active on the regular WhatsApp or WhatsApp Business app at the same time.
Your business. The account is created in your own Meta business portfolio, and you can disconnect Rasel at any time.
Meta bills your business directly for WhatsApp messages according to its pricing. The Rasel subscription is separate.
On WhatsApp, yes, with a Meta-approved template. Rasel helps you create and send them.
Contact us for early-access pricing.
Tell us about your business and we'll set you up with early access to Rasel.
